A straightforward home for everyday essentials.

Modulus Home is the household cleaning side of Modulus Group. The range covers the everyday jobs people recognise immediately: surfaces, kitchens, glass, bathrooms, floors and the wider laundry and dishwashing routine. Its website needs to make those jobs easy to navigate, without turning straightforward home cleaning into a complicated shopping experience.

OviStack developed a separate website for the Home brand, giving it a visual identity and structure of its own rather than borrowing the Autocare shopping experience. That distinction is important: someone shopping for bathroom cleaner has a different set of questions from someone choosing a car detailing concentrate.

The website introduces the products through familiar cleaning tasks and gives the refill range room to make sense. Visitors can browse by category, look at starter options, and read more about the formulation ideas behind the products.

• A distinct online shop for the Modulus Home household cleaning range.
• Simple paths into everyday cleaners, refills, laundry and appliance care.
• Clear presentation of products, starter kits and related information.
• An approachable identity suited to a household audience.

Customers should be able to understand what a cleaner is intended to do before adding it to their basket. The live Home site groups the range into useful categories, with individual pages for cleaning jobs and products. It also introduces the Modulus approach to sugar-derived surfactants through the MSX formulation story.

There is a refill-led element to the range, too. The website can explain how the relevant refills fit with ready-to-use bottles and starter packs, while keeping the focus on product-specific guidance rather than broad, unverified environmental claims.

The Cleaning Lab offers another useful layer of support: interactive help for understanding types of dirt and selecting appropriate cleaning approaches, plus dosing tools where label information is available. It is an example of how a retail website can provide something valuable before and after an order.

Modulus Home and Modulus Autocare share a parent business, but they should not feel like copies of one another. Home needs the warmth and clarity of everyday household shopping; Autocare needs room for more specialist detailing information. OviStack’s website work respects both.

We see the websites as part of the wider customer experience, not just digital shop windows. Helpful wording, familiar categories and understandable product support are as important as the layout. The work continues as the brands grow and their ranges change.