Built for the work behind a cleaner finish.

Modulus Autocare develops automotive cleaning and detailing products within Modulus Group. Its website has to work for someone shopping for their first bottle of shampoo as well as someone who already understands pre-wash, dilution ratios and the difference between a wheel cleaner and an all-purpose cleaner.

OviStack’s role was to develop the brand website around that real-world product range. Rather than making every product compete for attention at once, the live site introduces the range through practical tasks. Visitors can browse pre-wash and exterior cleaning, wheels and tyres, interior and glass, or washing and protection.

That matters because buying detailing chemicals should not require a chemistry degree. Clear labels, helpful categories and a sensible route to further information make it easier to find the right starting point.

• A dedicated automotive website with its own visual personality.
• Shopping journeys organised around cleaning jobs and vehicle areas.
• Space for practical product information, SDS documents and how-to guidance.
• Product discovery that supports beginners without getting in the way of experienced detailers.

One of the useful ideas on the live Autocare site is its routine-building journey. The site invites visitors to choose the jobs they need to tackle and helps them work towards a sensible selection of products. This is a more welcoming approach than leaving somebody to work through an unfamiliar catalogue alone.

Modulus Autocare also publishes dilution and mixing tools, plus practical detailing guides. They give a customer a reason to return after their initial purchase, whether they are working out a concentrate ratio, checking a product guide or thinking about the next stage in their wash process.

The digital experience therefore supports the brand beyond checkout. It connects shopping with learning, product support and repeatable use. Those are the kinds of useful details we want a Modulus website to get right.

The chemicals and the website have different jobs. Modulus Autocare focuses on developing and selling car care products; OviStack provides the technology and the online experience around them. Both belong to Modulus Group Limited.

That relationship gives the wider group a practical development environment. As new products, guidance and shopping ideas are introduced, the website can evolve alongside the business. We are not publishing invented conversion gains, traffic numbers or client testimonials; the best starting point is to explore the actual site.